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CEOs of Amazon and Evernote Value the Art of Writing

December 14, 2012

Imagine a study group at work or a written exam during an interview? This is what two successful CEO’s have implemented in their organizations. The wonderful wisdom of the written word.

Amazon CEO, Jeff Bezos, implemented a discussion group  with his executive staff.  After a quiet group analysis reading the provided articles, the staff is expected to use the writing process to enhance clarity while writing memos with a focus on complete sentences.  I can hear Nathaniel Hawthorne saying, “Easy reading is ‘darn’ hard writing.”

Evernote CEO, Phil Libin, uses the writing process in his interviewing methods.  He believes writing is the window into an individual’s true personality suggesting a verbal answer may not represent the actions of the individual.  This is the essence of Ralph Waldo Emerson’s wit, “Your actions are so loud I cannot hear your words.”

I agree with both of these successful men. Critical reading and analytical writing push individuals to enhance clarity while developing communication skills. I’ve always joked, everything you need to know about being successful in business and leadership… you learned in English class!

Enjoy the full article written by Jessica Stillman by following this link:

http://www.inc.com/jessica-stillman/the-return-of-writing.html

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